SEO Value to New Zealand Businesses

Search Engine OptimizationSEO Value to New Zealand  Businesses

It is estimated that there are around  1.98 billion websites that are indexed around the world.  Given the increase in popularity of the internet as a method of doing everyday business, having an online presence has become an essential part of ensuring that your business remains competitive and gains access to an essential part of the market. Due to the immense size of the internet, it can however be very difficult to ensure that possible customers are able to find your company using search engines without having to sift through several pages of search results.

Search engine optimization (SEO) is the process of manipulating the visibility of a website or a web page in a search engine such as Google or Bings unpaid search results.

5 reasons why it is essential to ensure that your company uses SEO to increase its online footprint:

  1. The cost to value ratio is much higher than traditional forms of online advertising. 

Unlike traditional advertising on the internet SEO is a permanent way to ensure that your website receives a high amount of internet traffic. Paid advertising over the internet will incur additional costs for every click and once the paid advertising expires so will the traffic generated by it.

  1. SEOThe return on investment is higher than normal online ads 

Several studies have shown that the internet traffic generated by SEO result in up to twice has many sales as traffic generated by online ads. The reason why this is so much more is because people who access your website as result of SEO are accessing it because they were specifically looking for the product or services that are associated with your website whereas the ads target a general audience.

  1.  Proven increase in online presence

You will be able to actively analyze the increase in traffic and effectiveness of SEO with reporting tools from Google.  This allows you to actively keep track of how internet traffic increases as SEO is implemented.

  1. SEO creates credibility 

Internet users tend to trust the search results when they perform online searches. It is estimated that up to two thirds of clicks go to the first search results when an online search is performed. This means that if your website is not optimized you are likely to miss out on the majority of business from customers using search engines.

  1. Google SEOSEO ensures competitiveness 

Though it cannot be said that all websites use SEO it is almost guaranteed that websites that are ranked high on search results use some form of SEO. How effective your website is at this will be the difference between whether your website or your competitors will get the traffic that results in business.



Bing SEOIf you have already or are in the process of obtaining a website you have to consider whether all the cost and effort that goes into getting this in place goes to waste if you do not ensure that customers are able to find you. As mentioned above there are other forms of online marketing that can generate internet traffic but you will be hard pressed to meet the return on investment and as permanence of SEO.

Digital Marketing Strategies

Digital Marketing PlanDigital Marketing Strategies

Necessity and benefits of Digital marketing strategies.

There are many options to decide when forming a marketing plan such as digital or traditional strategies to apply but see below the most cost effective and relevant ways to get return on investment.

Search Engine optimization as a strategy

The most beneficial and significant marketing strategy is the process of search engine optimization. SEO plays the major role in enhancing the website services and providing a better visibility to the website. The optimization process is mainly employed to build a strong impact to the public about the online business websites in a positive way.

The Digital marketing strategy provided by the SEO experts will help to explain the website services in a clear and fascinating manner. Many SEO consulting services are offered by the online websites. The site owners can choose the best SEO consultant service to improve their website visibility in a better way. Keywords play the major role in the process of enhancing the website services in the form of contents.

Digital MarketingVideo and YouTube

Advertising the business related videos in the YouTube social network is an alternative business marketing strategy.A global exposure will be provided to the ad products and the owner of that video will gain large potential customers to his business. If the sales percentage of the business increases then the person owning the business will gain a high profit as a return from his investment. If a video in the YouTube gains good response from the visitors then its popularity will spread among a wide range of people. The visitors watching the video will share their experience with their colleagues and friends through the other social networks such as Twitter, Facebook and MySpace. Posting the videos in the social networks along with the website links is a good technique which helps to gain more viewers to the website. If huge numbers of viewer visits the business websites then they will be tended to buy the products. Therefore more income will be achieved by the site owners.

having a clear plan

Names assigned to websites and pages

The on-line business owners should take care and assign relevant names to their websites and page names since accuracy is the key to be found with the latest search engines. Suitable names should be given to the website. The name of the website assigned should be related to the business services. The SEO and the PPC (pay per click) techniques will greatly help the site owners to gain more income from their websites. If a website achieves high ranking in the internet search engines, the owner of the site should strive to maintain the high position. The website should always enhance its look and visibility by posting new things about its services and products. Among the multiple Digital marketing strategies, each category will provide benefits in a different way to the business people. So it is the need of the site owners to choose the best type of internet marketing strategy to promote their business.

SEO Marketing Strategy
With a good Digital marketing plan one can expect improvement and growth in their business. Compared to the other marketing strategies such as advertising in papers, print and others, the digital marketing is the most effective and relevant with the amount of users on the internet.